Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

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Conversations that matter: For women in media, it’s still a man’s world

April 12, 2017 1:18 pm

Vancouver Sun by Stu McNish 08 April 2017 This week’s Conversation That Matters features Shari Graydon of Informed Opinions, which strives to amplify women’s voices to ensure women’s perspectives and priorities play an equal role in Canadian society. Graydon regrets that in 2017, women remain under-represented, as experts in the media, while men provide the lion’s share of commentary and analysis. She says, “that it is a profound loss that we are not actively engaging, accessing, utilizing,


New database seeks to amplify women's voices in the news media

March 30, 2017 9:15 am

J-Source by Michael Ott 30 March 2017 “We couldn’t find any expert women,” cannot be an excuse. That’s the mantra of a new website dedicated to amplifying women’s voices in Canadian news media. seeks to create a database of women from across the country who are experts in their fields. Shari Graydon, the founder of both Expert Women and its collaborative project, Informed Opinions, said there is a severe lack of female representation as sources in journalism. She cited “predictable


“Where, oh where, are all the female guests?”

June 28, 2016 4:37 pm

Most parents agree on at least one thing: they’d do almost anything for their children. For Steve Paikin, that means promoting a more gender-equitable media landscape. Many know Paikin as the host of The Agenda, TVO’s flagship current affairs program which airs in Ontario on weeknight evenings. Others may be familiar with his work moderating federal and provincial election debates. But what many will not know is that Paikin’s 13-year-old daughter has profoundly shaped his views, particularly


Media Calling? Here’s What to Ask

May 31, 2016 4:38 pm

It’s Tuesday morning and you’re busily catching up on work at your desk when the phone rings.. It’s a journalist wanting to ask you a few questions about some breaking news – a topic you happen to know quite a bit about. Whether it’s a request for a TV or radio interview or someone looking for a quick quote for a newspaper article, you can significantly enhance your preparedness by asking some key questions of your own about the context: What kind of interview is it? Is the journalist


How prepared are you for a live radio or TV interview?

May 9, 2016 4:43 pm

Chances are, if you’re reading this, you’re in no danger of being characterized as a “rent-a-gob”. CBC Radio’s Ottawa Morning host, Robyn Bresnahan That’s the term CBC radio host, Robyn Bresnahan laughingly used last week to describe the expert source who’s willing to talk about anything, regardless of how distant the topic is from his professional background. The women Informed Opinions typically works with are much more likely to hail from the opposite end of the chutzpah continuum:

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