Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.


Q: Why is this database even necessary?

A: Journalists and producers are always on deadline. They need great, reliable sources they can turn to quickly for interviews, sound bites and other context – which often means calling the same old names, even when they know they should be sourcing more diversity. Many journalists have told us that women – even those with demonstrated, relevant experience – frequently turn down the kinds of interview requests that their male colleagues are happy to accept. And while they may turn them down for good reason, the outcome is the same: we’re hearing fewer female voices. We wanted to create a tool that would make it easy and efficient to find smart women willing to say ‘yes’ to opportunities!

Q: What are the benefits of being included in the ExpertWomen database?

A: Being included in the ExpertWomen database is a way of putting your hand up and making sure your voice is heard. You’ll not only be building your own media profile and credibility, you’ll also be joining an encouraging and supportive community of women committed to participating in public discourse and contributing to a more democratic and equitable world.

Q: I’m hesitant to call myself an expert. Do I still qualify for inclusion? 

A: You’re not alone: women are notoriously disinclined to call themselves experts, no matter how much education and experience they have. We’re using the term ‘expert’ because it’s a word that is broadly understood among those we anticipate will be using the database. We also like to use the expression that the women in this database have an ‘informed opinion’ that’s worth sharing. Is that better?

Please visit our ‘Are you an expert?‘ page for more detailed information.

Q: Why do you need donations? 

A: Both and Informed Opinions are projects of the non-profit Media Action. Although we have been able to sustain Informed Opinions’ work through workshop and speaking fees, we can’t apply a fee-for-service funding model for That’s because charging women to be included would compromise the integrity of the database, and charging those seeking access to the women listed would undermine its reach and impact. But it does cost money to run a database (everything from salaries and servers to software), so we rely on individual and organizational donors and sponsors who share our vision: to ensure that Canada benefits from the talents and insights women have to offer.

If you want to help, you can donate for a charitable receipt through Canada Helps. And if you’d like to play a larger role in helping us to achieve our vision, we’d love to hear from you – please get in touch.

Got more questions?

Send an email to Samantha Luchuk at

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